Job Description

Responsibilities:

To proactively build Shell's reputation in the media as the most competitive and innovative energy company by expanding RDS Global Media reach and favourability through proactive media messaging.
Assist in the execution of the company's overall social media strategy, including brand presence.
Ensure company's social media policy is adhered to, report any violations as appropriate.
Monitor social media outlets on a regular basis and immediately elevate and make recommendations for addressing any potential crisis issues.
Anticipates and prepares for negative publicity that may result from controversial issues. Remove unwanted content.
Gather information and develop fact-based responses to inquiries in social media outlets; respond to customer comments with a sense of urgency.
Maintain a database of standard responses.
Work collaboratively with individuals throughout the organization to gather accurate information to create social media messaging to support company initiatives.
Fact check and challenge requests for all communications as appropriate.
Work with CX Strategy and the Head of Measurement to provide appropriate analytics, aggregated customer feedback and other measurements that can help the company improve consumer perception, brand engagement, and brand reputation.
Build relationships with identified bloggers and online journalists.
Identify and execute strategic social media activities to support the business.
Work collaboratively with the US Media Relations team.

Requirements:

Must have legal authorization to work in the US on a full-time basis for anyone other than current employer.
Bachelor Degree required, Journalism or Marketing preferred.
Minimum 3 years in a communication role required.
Deep understanding of news/social media and its role in business communications.
Direct experience of social media in a company context, ideally combining agency and recent in-house assignments preferred.
Experience of working in (or for) a large multi-national company preferred.
Ability to work well under pressure.
Sound judgment and analytical skills.
Strong knowledge of all social media platforms and corporate application.
Strong knowledge of remote access tools for social media outlets.
Knowledge of Facebook editing tools and Facebook policies.
Experience with Twitter aggregators/publishers.

The Shell Group offers an outstanding benefits package. No phone inquiries will be accepted.

Application Deadline: Sunday 31 March 2013

Number of Vacancies: 1

In addition to the tasks outlined in this job description, you may be assigned other responsibilities as needed. The Royal Dutch/Shell Group of companies offers an outstanding benefits package. In order to be considered for this position, you must complete an online candidate profile. No phone inquiries will be accepted. Shell Companies in the U.S. are equal opportunity employers.

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